Mair is the robe for real women and real routines.
Wear it on the school run, taking the dog for a walk, standing on the touchline, after a cold dip, on the beach, on the trail — or any time you want warmth and protection from the weather.
Thick, insulating, reassuringly weighty — it isn’t something to save for best; it’s a daily ritual of comfort.
Wear Mair:
• when you need grounding
• when you want softness
• on cold mornings
• when you’re stepping out into the day
• when you want to arrive back in yourself
• for the moments you choose comfort
Mair isn’t something you earn — it’s warmth and comfort you’re allowed to have.
Each robe quietly carries a woman’s name — a name that now lives forward by supporting other women. Not as branding. Not as story-merchandising. But as a thread of meaning woven beneath the movement.
You don’t wear her story — you help propel it.
Behind SheTrail is a quiet ecosystem of support.
A portion of profits from Mair helps fund projects that improve comfort and dignity for women approaching the end of life.
